Creative Multimedia and Digital Marketing

The fields of creative multimedia programming and online marketing are closely related. Many creative multimedia projects are in fact used to promote the product of the creator, while also being the product. Viral marketing has become a huge phenomenon in recent years, and the skills learned in creative multimedia programming are very much transferable to this area. Indeed, it can be very simple to start off, by using a blog such as this or a Facebook page. Search engine optimisation is very important for this type of marketing as well; the more hits you get on Google and Bing, the more likely people are to look at your work, and the more likely you are to be successful.

Take, for example, Miranda Manning. Manning is an emerging author who has recently published her first book, Who is Alice?, through Poolbeg Press. Manning set up a Facebook page to market her work online, and received 50 fans in the space of a few days, using her own network. As her work has never been published in book format before, this is quite an achievement. Her own statistics indicate that many of the views on her page were viral, in that the content was seen through the sharing actions of others.

In the image above, where you see the words '60 people saw this post', the administrator can hover over the words to see how many of these views were organic and how many were viral. It is a very effective marketing tool and should be used to the utmost.

To view Miranda Manning's Facebook page and 'like' it, click here:

Miranda Manning on Facebook

To read about her on the Poolbeg Press website, click here:

Miranda Manning at Poolbeg

Creative Multimedia Programming on Facebook

To get up to the minute information on Creative Multimedia Programming at LIT, check out the frequently-updated Facebook page here:

Multimedia at LIT on Facebook

Here you can find example of the work of current students on the Higher Diploma in Creative Multimedia Programming, as well as offerings from undergraduates studying for the BSc in Creative Multimedia. These include multimedia portfolios, interface design, short films, and more. Social networking has become a huge part of many jobs in the creative multimedia industry, and it is important to use it to the best advantage. It's also an excellent way to promote your own multimedia work.